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Fashion at the Park Announces Spring 2008 Runway Schedule
Tickets on Sale to Public February 1
Guest Appearances by Simon Doonan, Carolina Adriana Herrera and More
DALLAS – January 15, 2008 – Hot off the heels of 2007’s premiere spring and fall events, NorthPark Center’s Fashion at the Park, presented by Cadillac, celebrates its one year anniversary with another iconic event. Featuring the best of 2008 spring, summer and pre-fall collections from Wednesday, March 26 – Saturday, March 29, Fashion at the Park welcomes 15 top designer shows and events to their luxury fashion tent complex.
Offering the public an exclusive experience usually reserved for celebrities and fashion-insiders, Fashion at the Park is an unprecedented opportunity to view the latest fashions first and “shop the shows.” Don’t miss the front row action of Fashion at the Park – tickets go on sale to the public Feb. 1 at www.northparkcenter.com.
After viewing the best of spring and summer on the runway, find your favorite looks in NorthPark Center, one of the premier shopping centers in the United States with over 235 fine stores and restaurants, including an exceptional collection of luxury retailers.
“Seeing a collection in a runway show is very different from viewing it in a boutique,” said fashion icon and internationally celebrated designer Oscar de la Renta, who marks his third season with Fashion at the Park. “Fashion at the Park is a wonderful opportunity to show the complete collection as it was featured on
the runway to an audience who may not have been able to see it in New York, and it gives those customers a chance to purchase the collection right off the runway in our NorthPark Center boutique.”
The 19,000 square-foot luxury tent complex, located between Nordstrom and Macy’s, will house day and evening runway shows featuring the latest collections from: Barneys New York, Custo Barcelona, Oscar de la Renta, Giorgio Armani, bebe, Diesel, Nordstrom, CH Carolina Herrera, Intermix, Miss Sixty, Macy’s, Dillard’s and Neiman Marcus. And don’t forget the after parties – bebe and Diesel keep the glamour going into the night following their runway shows. Head back into the Cadillac Design Gallery and enjoy DJ-spun tracks, champagne and cocktails.
Nonstop fashion action includes celebrity appearances by international designers, in-store events and trunk shows, film screenings, free fashion photography exhibits, glamorous charity benefits and more.
Kicking off this year’s line-up is an opening event with Barneys New York, featuring a special appearance by Simon Doonan, Creative Director, Barneys New York.
"Fashion at the Park is a brilliant way of bringing all the madness and excitement of the runway collections to the women who love fashion the most, the customers,” said Doonan.
Carolina Adriana Herrera, the daughter of the legendary Carolina Herrera and “the face of CH Carolina Herrera,” and Khajak Keledjian, CEO of fashion-forward Intermix will also be found on the front row at the March event.
Tent Complex
Throughout the event patrons will sip Möet & Chandon White Star Champagne, glacéau smartwater and special Fashion at the Park cocktails made with Belvedere Vodka in the Cadillac Design Gallery, which features a 60-square-foot bar, lounge seating and plasma screens showing Fashion at the Park runway footage. Music maven and Dallas-socialite Lucy Wrubel will keep the scene hot as she spins tunes from a custom-designed, raised DJ booth, surrounded by the Capital One Bank Lounge. Featuring chic lounge seating, it’s the perfect place to sip cocktails and soak up the stylish atmosphere.
With its prestigious reputation for award-winning design and high-fashion glamour, Cadillac will highlight its new 2008 lineup in the Cadillac Design Gallery, the ideal spot for fashion aficionados to enjoy their time in between shows. A Cadillac fashion wall, located on the red carpet at the entry of the luxury tent complex, will be a key attraction for paparazzi photos.
Tickets
The U-shaped runway, surrounded by 500 reserved seats, features a tiered layout allowing maximum visibility with 212 front row seats. The Designer Circle, located inside the runway, offers a fashion experience usually reserved for celebrities, buyers and editors.
All seats are reserved and tickets are available, starting Feb. 1, by logging onto www.northparkcenter.com (fees apply), or at the NorthPark Center Concierge, located outside Neiman Marcus on Level One. Tickets prices vary starting at $25. A portion of ticket sales from Fashion at the Park runway shows and events will benefit five leading charities. Beneficiaries of Fashion at the Park include non-profits in performing & visual arts, literacy, health and community.
A limited number of Über Fashion Passes will give style seekers the ultimate access to Fashion at the Park: front row seats to 15 runway shows and events, an exclusive VIP swag bag, invitations to in-store events, complimentary valet parking throughout the event and one ticket to the Fashion at the Park Gala. New this season, Über ticket holders will receive access to a VIP lounge with a dedicated concierge and a special entrance to the show tent. Priced at $1,600 per pass, only 30 Über passes are available this spring. Tickets and Über Fashion Passes are available for purchase at www.northparkcenter.com.
Fashion at the Park Gala
The Saturday evening Fashion at the Park Gala, an invitation-only event presented by Neiman Marcus, Rosewood Mansion on Turtle Creek and NorthPark Center, will include a seated dinner, live entertainment, special appearance by designer Naeem Khan and runway show featuring his fall 2008 collection. The Fashion at the Park charities are beneficiaries of the evening.
“The Power of Style” Runway Event
This spring, Fashion at the Park introduces a special and empowering collaboration between Nordstrom and Vogue. Presenting “The Power of Style,” this event is a celebration of society’s most distinguished women combined with a stunning roster of spring 2008 looks from some of fashion's hottest American and European designers. Inspired by the theme of Vogue's annual March Power issue, this event will shine the spotlight on several notable female leaders and philanthropists in the Dallas community. Featured designs will also be available for sale in a specially-created Nordstrom merchandise boutique in the Fashion at the Park reception tent both before and after the runway event.
Fashion Retrospective
NorthPark Center is proud to showcase images from In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine (Rizzoli New York) in a fashion retrospective exhibit celebrating Fashion at the Park. The free exhibit traces the history, development and influence of Vogue, from its beginning as a social gazette in the late 19th century to its status as the world's most influential fashion magazine today. The exhibit is located in NorthPark Center on Level One between Oscar de la Renta and Cartier and runs from March 1 – 31, 2008.
Bobbi Brown
New this season is beauty partner Bobbi Brown Cosmetics. Bringing years of high-fashion and Hollywood experience to Fashion at the Park, Bobbi’s Beauty Team, a group of hand-selected make-up artists trained by Bobbi herself, will up the glamour quotient by overseeing the make-up backstage for all 15 runway shows. Tanya Miller, West Coast Artistry Manager for Bobbi Brown, will serve as lead Fashion at the Park artist. Miller’s client roster includes the who’s-who of the fashion and entertainment worlds, including Badgley Mischka, Tory Burch, Lela Rose, Cynthia Rowley, the “Oprah Winfrey Show,” the Billboard Music Awards, and many more.
Hotel Package
Experience Texas' only five-star, five-diamond hotel during Fashion at the Park. Rosewood Mansion on Turtle Creek is offering a special room rate of
$290.00, based upon availability. To reserve rooms, call 1-888-ROSEWOOD or 214-559-2100, and ask for the Fashion at the Park rate. Reservations can also be made online at www.mansiononturtlecreek.com. Upon arrival, guests will receive a complimentary Fashion at the Park welcome amenity.
BACKGROUND:
Fashion at the Park, NorthPark Center’s unprecedented public fashion and media event brings the excitement and energy of the international fashion scene to Dallas. Held in the spring and fall, Fashion at the Park showcases NorthPark Center’s one-of-a-kind collection of luxury and trendsetting retailers in an exhilarating venue and provides fashion devotees an exclusive opportunity to view the latest fashion and "shop the shows".
NorthPark Center’s Fashion at the Park is presented by Cadillac, national media partner Vogue and local media partner PaperCity Magazine. Supporting sponsors Rosewood Mansion on Turtle Creek, American Airlines, Bobbi Brown, Moët & Chandon, Belvedere Vodka, Capital One Bank, glacéau smartwater, the Dallas Convention and Visitors Bureau, and Kim Dawson Agency.
As one of the premier shopping centers in the United States, NorthPark Center (www.northparkcenter.com) proudly offers shoppers the best of the best in every category represented including the finest in luxury retail and market exclusives. NorthPark Center is owned, managed, operated and leased by husband and wife David J. Haemisegger and Nancy A. Nasher. After a three-year, $235 million expansion, NorthPark Center is the largest shopping center in North Texas and is projected to be one of the top five shopping destinations in the country. NorthPark Center will continue to open more luxury boutiques, exclusive stores and dining options throughout 2007 and 2008 to reach over 235 stores and restaurants, and is expected to surpass $1 billion in annual sales by 2009. NorthPark Center is located at the intersection of North Central Expressway and Northwest Highway in the heart of Dallas. Stores are open from 10 a.m. to 9 p.m., Monday through Saturday, and 12 p.m. to 6 p.m. on Sunday. Department store, theatre, restaurant and spa hours vary.
Runway Schedule
Please visit the Fashion at the Park website to view the runway schedule.
Media Contacts:
Kelle Jackson
The Buzzell Company
kj@buzzellco.com
214/219-9191 office
214/662-6644 cell
Barbara Buzzell
The Buzzell Company
bb@buzzellco.com
214/219-9191 office
214/912-0691 cell
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