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Local fashion firm Finley has a chic new presence at Neiman Marcus.

Finley’s polished shirts and day dresses – all priced under $300 – have just landed on the second floor of Neiman Marcus near displays of Elie Tahari and Lafayette 148.

“It’s so exciting,” enthuses Heather McNeill, co-founder and co-owner. “It’s such a great fit for us because we’re Dallas based and it’s so easy to work with them.”

Designed and engineered by women for women, Finley designs are well known for luxurious fabrics and versatility. Credit that to designer Finley Moll and the almost-all-female staff at the brand’s headquarters in Design District.

“The fact that we’re all so busy really feeds into our thought process,” says Moll. “We want to make sure our things are functional as well as pretty and flattering.”

Finley dresses are fashionable workhorses that go easily from day to evening.

“They’re well designed and have interest but you can wear them with tennis shoes during the day and heels at night,” she notes. “They are hyper functional.”

She sparks Finley dresses and blouses with ruffles, sashes, statement sleeves, distinctive collars and other details. Plus, high quality cotton, linen and technical fabrics make them exceptionally comfortable.

“We source most of our fabrics from Europe, and others we develop especially for the collection, like our silky white cotton poplin,” Moll points out. “I pay a lot of attention to the fabrics being easy care.”

The spring-summer collection features heat-friendly linen, the signature poplin, cotton chambray and more. The sophisticated palette features plenty of neutrals  plus shots of red, olive and blues.

Pretty much everything can be machine washed in cold water and hang dried. White garments in particular are best washed at home, the designer notes.

“All those chemicals deteriorate the fabric and create a dull yellow effect over time,” she says. “I’m a big fan of washing and hang dry. You can touch up a collar, placket and cuff with an iron.”

Finley has specialized in upscale tailored shirts and tops since Moll and McNeill founded it in 1995. Marty Washington, who previously designed her own jacket collection, joined as a third partner about a dozen years later.

“It’s so fun because shirtings have become so important in fashion again and we have such a great archive to draw from – all these great styles we can rework and remake,” Moll says. “It’s very inspiring to do all these fun things with crisp shirts. We are really constructivists at heart.”