If dark circles are a big beauty concern, you must check out MAKE UP FOR EVER’s latest innovation. The new Ultra HD Concealer ($27) helps correct and conceal dark under eye circles while seemingly erasing fine lines and wrinkles. The eye area is instantly lightened and brightened. An anti-dark circle complex comprised of green algae and amino acids helps to conceal and correct while a radiance booster made with Asian berry extract helps stimulate collagen production. The concealer collection is available in 10 different shades. To apply, lightly dab a small amount of the concealer directly under the eyes and instantly see a more radiant and refreshed look.