We are certainly a society obsessed with attempting to stop the aging process. No one wants to feel old nor do we want to look it. The delicate skin around our eyes is usually the first place to show the signs of aging. La Prairie has recently launched a revolutionary new product created to lift, tighten, lighten and hydrate the eye area. Cellular Eye Essence Platinum Rare ($365) showcases new technology and delivery systems designed to transform the skin around the eyes. One drop of the lightweight serum can treat the entire area around both eyes, leaving skin refreshed and renewed. The new eye elixir features a powerful Platinum Peptide to help enhance firmness, reduce the appearance of wrinkles and improve skin elasticity and hydration. La Prairie’s Cellular Eye Essence Platinum Rare is available at Neiman Marcus.