The “Pretty Powerful Campaign” is an initiative Bobbi Brown Cosmetics launched five years ago. It’s designed to help promote confidence in women and girls through natural beauty. Since it was first launched, the campaign has evolved into a philanthropic project aimed at empowerment through education. On International Women’s Day (March 8), the campaign will introduce the Pretty Powerful Pot Rouge ($27). The cream blush formula blends easily and can be used on both cheeks and lips. All of the proceeds from the sale of this product will be donated to the Girl Rising Fund, which provides resources to female empowerment programs in developing countries around the world. You can purchase the Pretty Powerful Pot Rouge at Bobbi Brown counters in Neiman Marcus, Nordstrom and Sephora.