Bottega Veneta’s longtime motto, “When your own initials are enough,” now has literal meaning.
The company, which is averse to splashing its name across its elegant luxury accessories, is offering a new monogramming service on select small leather goods, handbags, totes and weekenders.
“My client has his own tastes,” affirms creative director Tomas Maier. “And now he can have a bag that nobody else has.”
Two or three initials may be stamped, embossed or sewn across a variety of styles ranging from mobile phone cases to leather duffle bags.
Embossing, which is a subtle imprint on leather, or stamping initials is complimentary. There is a charge for stitching on letters made of ostrich or calf.
Besides the alphabet, Bottega Veneta got playful with graphic stamps, offering a dog, heart, star, butterfly, and the words “MOM” with a heart in place of the “O” and “DAD” with a star substituting for the “A.”
Each style in the Stripe men’s group of canvas, suede or ostrich totes and duffle bags has a dedicated space for initials.
Women may monogram the Veneta hobo, Olimpia shoulder bag, Palio tote, BV73 top handle bag and classic woven leather Cesta.
A number of wallets, pouches and mobile phone cases also can be customized.
Everything is shipped from the store to company artisans in New York or Los Angeles for perfect application.
Bottega Veneta, which translates as “Venetian shop,” was established in 1966 near Padua in the Veneto region of Italy. Venice is Veneto’s capital city.
Company founder Michele Taddei focused on meticulous craftsmanship and developed the signature woven leather that defines the brand. Taddei put no branding on the products’ exterior as a deliberate alternative to Gucci and other logo-happy manufacturers.
Gucci Group, now part of Kering, bought the brand in 2001, installing Maier as creative director. The former ready-to-wear designer at Hermes continues to celebrate and develop Taddei’s original vision of artisanal, discreet chic.